Position Your Product Where Your Buyers Actually Are

Your clinical trial technology solves a unique problem, but your audience isn’t biting. Concordia works with clinical trial technology founders to close the distance between what they’ve built and how the market buys.

Every engagement begins with a Product-Market Intensive to refine your MVP and prepare to scale, or reposition after limited traction.

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Start With A Product-Market Intensive →
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The system you’re selling into doesn’t adopt new tech on product logic alone.

The reality is: 

  • Decision rights in trials are fragmented.

  • Budget authority often sits with someone who doesn't feel the pain your product solves.

  • CRO contracts can constrain workflow changes.

  • Procurement, IT, QA, and cross-functional governance create hurdles no one mentioned during the pilot.


And if you’re not speaking to these barriers, your deals will stall.

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  • “She quickly identified where our platform fit, and where it didn’t, inside real-world clinical trial workflows. That clarity helped us refine our messaging, tighten our positioning, and focus on the use cases that would actually drive adoption.”

    Testimonial

  • “Suzanne understands how sponsors, CROs, vendors, and sites actually experience a trial. She helped us see how our product would land across the ecosystem, not just in a pitch deck. That perspective fundamentally sharpened our go-to-market strategy.”

    Testimonial

  • “She has a rare ability to cut through the excitement around innovation and ask the operational questions that determine whether something will scale. Her feedback saved us months of misaligned development.”

    Testimonial

  • “Suzanne brings operator-level rigor to early-stage strategy. She challenges assumptions around ownership, workflow integration, and incentive alignment, the structural issues that often derail otherwise strong technology.”

    Testimonial

Turn Stalled Pipelines Into Traction

We understand how you buyers think, who controls the budget, and what it takes to get a “yes.”

Close-up of hands carefully arranging small hexagonal tiles in a pattern. Hands holding a tablet displaying a teal and gold abstract wave graphic. Collaborative Partnership Patient-Centered Results
Every stakeholder’s perspective, in one conversation.
We’ve operated across sponsors, CROs, vendors, and sites, so we can tell you how your product will land in any scenario: a procurement meeting, a CRO contract negotiation, or a mid-study workflow decision. We help you go beyond the demo room & get adopted in real trials. Feasible by Design
Root-cause diagnosis & deep feedback.
Sometimes, the problem is your positioning. This often means you’re solving a problem upstream of the real problem, or selling an outcome different from what the buyer has top-of-mind. We diagnose what your problem is so you can start positioning to sell. Operator-Led

Make Success Predictable.

WE’LL HELP YOU:

Define your edge.

Know exactly who you’re selling to, why they’d buy, and what the first conversation should sound like. 

Shorten your sales cycle.

With precise targeting, positioning, and messaging, you’ll survive scrutiny and shrink decision making time.

Your internal champion will need to pitch upward. We’ll help you make sure your narrative translates to all decision makers

Message for all stakeholders.

Create a roadmap.

Product decisions anchored in how your buyers actually evaluate, buy, and adopt, so every feature investment counts.

FOUNDER AND PRINCIPAL

Suzanne Vyvoda

Suzanne in a burgundy blazer and cream blouse smiling confidently while walking through an arched outdoor corridor.

Suzanne is a senior clinical operations leader with 20+ years of experience guiding global development programs for emerging biotechs and large pharmaceutical organizations. Her work spans more than 50 countries and 500+ clinical research sites across multiple therapeutic areas and stages of development.

Beginning her career at research sites and CROs, she brings a rare 360° perspective on how decisions flow, where systems break down, and what operational excellence truly requires. Her approach blends strategy, operational design, and real-world execution—helping programs move with clarity, alignment, and control.

WORK WITH US

Start With A Product-Market Intensive

A two-week deep dive for regulated tech founders refining an MVP, preparing to scale, or repositioning after limited traction.

We examine your product inside the full ecosystem you’re entering: real workflows, power structures, buying authority, procurement friction, and enterprise behavior. We evaluate whether your core product thesis holds, whether your adoption assumptions will survive scrutiny, and where the gaps are. If traction is weak, we identify whether the issue is the buyer, the framing, the layer of the problem you’re solving, or a mismatch with how the market behaves.

You’ll receive an executive memo detailing misalignment, priority buyer, product focus, scaling risks, and “stop, narrow, reinforce” recommendations, plus a 60-minute executive working session. 

After your intensive, we offer two right-sized ways to continue working together:

Go-to-Market Sprint

A focused 3-month engagement covering MVP refinement or redesign, pilot deployment support, product-market fit validation, and sales positioning.

Advisory Retainer

Ongoing support for fielding client feedback, adjusting positioning, and navigating decisions as traction builds.

Start with a Product-Market Intensive →